3. Quickly allow your supporters to spread the word & grow
your support
The success of any advocacy campaign depends largely on the number
of voices behind it. Supporters should be engaged to invite their
friends, family and colleagues to support your campaign. The E-mail
a Friend Marketing tool quickly allows your supporters to spread
the word. By simply entering their friends' e-mail addresses your
campaign message will spread. This form of Viral Marketing has proven
very effective as an online word of mouth. Imagine the effect of
10 supporters telling 10 friends and each of these telling 10 others.
If this happened 10 times you'd have 100,000 people visiting your
web site.
Supporters can also be encouraged to spread the word through the
use of automated thank you emails sent to them when they complete
a call to action. You can include a suggested message for forwarding
to others.
4. Keep supporters informed about
campaign progress
